Offering a gift with purchase (GWP) is an effective great tool for attracting customers into your retail stores and e-stores, creating greater sales for your products. They are also great for your customers, as they get to receive more products for the money spent.
Let’s take a look at what are some of the GWP promotions in the market that our DTC Vietnam Team has gathered.
Free Zespri Brothers Metal Spoons
Image: Zespri VN Facebook
Metal spoons, available in 3 cool Zespri designs. Consumers who love eating kiwi fruits would not want to miss out on this free gift gwp promotion.
Find out more about Customised Stainless Steel Spoons.
Ovaltine GWP Promotions: Free Ovaltine Bottles, One Piece 3D Stickers & Backpack
Ovaltine is a beverage well liked across all ages. Thus its marketing is also targeted at both adults and kids. Free gifts of water bottles are of use by everyone. Ovaltine is also giving away licensed characters merchandise as promotional gifts, such as the One Piece characters 3D stickers and One Piece trolley bags and backpacks for children.
Read here to find more on Using Licensed Characters for Gift-with-Purchase and Promotions Premiums
Vinamilk has been organising fun campaigns to engage customers. Customers get the thrill of participating in the games as they purchase Vinamilk products.
Vinamilk Promotional Campaign: Free Vinamilk ADM Bicycle
Image:Vinamilk website
In the promotional campaign above, legitimate purchases of Vinamilk ADM/Vinamilk ADM Berries Gum products would receive scratch cards randomly. These game cards would reveal if you are the lucky winner of the cool bicycle, or if you have won other goodies.
Vinamilk Promotional Campaign: Free Hero Bike, Hero Suitcase, Hero Jacket, Hero Water Bottle, Hero Coloring Set
Image:Vinamilk website
Another of Vinamilk promotions: Every stipulated purchase of Vinamilk Hero Fruit Milk Drinks will be entitled to receive Hero cards, which will show if you get to win free gifts such as Super cool HERO bike, Super pretty suitcase, Hero sun jacket (hoodie or zipper), Hero water bottle or Multi-function coloring box.
A trending marketing tactic being used these days is to have games or lucky draw events, where consumers get a chance to win premium gifts and promotional gifts. This allows customers to participate in the fun process, and it effectively encourages them to make purchases of your products, thereby increasing sales volume and brand exposure.
Social media platforms, such as Facebook and Instagram, are powerful tools that are used to reach out to more customers in recent years. Marketing campaigns on social media have literally unlimited reach. This Milo Vietnam social media campaign aims to get more people to “talk” about the Milo brand by taking part in the Milo contest and activity. People will be tempted to just participate, hoping to be lucky enough to win unique gifts such as the Milo Backpack and Milo Sneakers (which are not available for sale). When more are taking part in the online contest, it will boost the brand marketing by leaps!
Click below to see some of the Milo promotional premiums that DTC has produced for Milo brand:
Milo Van Lunch Box and Cooler Bag
Milo Tumblers and Shaker Tumblers
Lays and Quaker GWP Promotions: Free Quaker Tote Bag, Cookware
Various brands of products under the same company can have collaborated promotional campaigns to boost sales across the brands. Lays chips and Quaker Oats had a combined promotion, giving away free Quaker design carriers, Lays chips and cookware as free gifts. Cross-brands marketing promotions help brand owners to share and thus save on marketing costs.
Take a look at the popular Nissin Cup Noodles Tote Bag that DTC Team has designed and produced for Nissin Cup Noodles in Singapore.
Many merchants are leveraging popular sales dates on online sales channels such as Lazada 8-8 sales, Shopee 9-9 Super Shopping Day and Super Brand Sale Day on Tiki, to create more value for customers to make more purchases by giving free gifts. Below are some examples of past gifts with purchase promotions.
Nestle NAN GWP Promotion: free Nestle NAN Kids Trolley Bag
Image: Nestle VN
Enfa A+ Free Gift Promotion: free Kids Scooter
Image:Tiki
Looking for kids friendly gifts, mummy and parents’ gifts as giveaways for your promotions? Click here for some ideas on Kids / Children Products.
Coway Gift with Purchase Promotion: free Coway Carrier and Coway branded Merchandise
Image:Tiki
Bepanthen Vietnam Promotion: free Bepanthen Backpack, Bepanthen Umbrella, Plush Toys
Image:Shopee
Click to see what are some of the merchandise DTC has created for our clients:
CÁC SẢN PHẨM QUÀ TẶNG ĐỘC ĐÁO VÀ ĐỘC QUYỀN ĐẾN TỪ MIDEA X MANCHESTER CITY
CommScope Corporate Merchandise
Wish to know how you can better leverage a GWP to create more sales?
At DTC, with our years of experience in the industry, we have created numerous promotional products and marketing POSM merchandise for our esteemed clients.
View our Showcase projects.
We are able to assist you in your marketing campaigns, from product conceptualisation to design, all the way to sourcing and production of the final product. Contact DTC today!
You may also be interested in reading the blogs below:
Gift with Purchase Promotions in Malaysia that Consumers Like
Gift with Purchase Promotions in Singapore that Consumers Like
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