What is a Gift with Purchase (GWP) and how does it work?
Entice consumers by offering them a free gift when they make a purchase from your company using a gift with purchase (GWP) strategy, which has become increasingly popular with brand marketers. As a result, the gifts are frequently of equal or more value than the goods in order to raise the brand's value.
When you provide your consumer a gift with their purchase, you are attempting to add value to their experience. Other promotions, such as discounts, reduce the perceived value of your brand, whereas a gift increases the perceived value of your brand. There is no major reduction in your profit margins, as may occur if you offered a significant discount or provided shipping options.
A well-designed functional GWP for your consumers, as well as a kind of relaxation that they may enjoy at home like a nice drinkware set is a perfect GWP. Customers will not have to worry about the product breaking because it is packaged in a well-designed box.
An example of this is the Penfolds Max’s Easy Mix Pack. Although it is a simple product, the attractive and visually beautiful design makes it incredibly appealing. Using glossy glass and 2 wine tumblers, you get the impression of a smooth surface, which only adds to the item's luxurious appearance. The glassware are printed with Penfolds logo, making these exclusive gifts for Penfolds shoppers.
A fantastic GWP product such as Branded Tote Bags is simply another outstanding instance of what can be achieved via creative marketing. It can be made from a wide range of materials and in a number of colors to meet the specific needs of the customer. These bags provide ample advertising space on which to print a logo to promote brand awareness, and might be given away as a complimentary present with a purchase during the summer or fall seasons, or as one of the redemption selection of gift items.
An example of this is the 7-Eleven Coca Cola CNY 2022 GWP Tote Bag, basically, every time a consumer purchases a mini classic soda pack they would receive a free tote bag.
Customers benefit from cross-body bags because they are able to utilize them on a regular basis, while companies benefit from the increased visibility. As a result, they can market their new products or raise awareness of their brand in purchase promotion.
Depending on the material from which the branded tote bags are constructed, the advertising message on the tote bag may alter. For example, this McDonald’s cross-body bag can serve to showcase a favourable attitude about the brand which is fun and quirky. This type of GWP can attract young consumers.
We have found promotional plush animals to be among the most amusing and adoring custom branded items that we have come across in the marketplace. We appreciate how they provide ample opportunity for customisation and brand innovation. Because promotional products plush toys are brand and logo-friendly, any company can easily incorporate their branding into this goods with little effort, yet able to amplify the brand image effectively.
For example, Esso created a GWP campaign which would give their consumers 4 different types of plush toys or Esso Tiger Beanie’s to choose from with a minimum spend of $60 on Esso Synergy™ fuels. Consumers can either choose Tiger of Happiness, Tiger of Luck, Tiger of Wealth, or Tiger of Health.
One thing about GWPs are the items should add enough value that the consumers would be more inclined to spend more (and meet the minimum transaction value required to receive the free gifts). Ideally, your gift will be a good match for your company's image and will be something that your consumers will already want or be interested in receiving.
CNY festive promotion is one of the must-have seasonal mall promotions in Singapore. Shopping malls such as Eastpoint mall, Northpoint City, Waterway Point, Causeway Point, Centrepoint and many other malls are offering various gift-with-purchase promotions or redemption gifts for shoppers who meet individual mall's minimum spending requirements.
For example, United Square has different types of redemptions. Like a consumer can redeem a prosperity bowl set with a total spend value of $388 with same-day combined receipts.
They also have other redemption GWPs like:
Image: United Square Shopping Mall
For this, consumers of United Square can redeem red packets, or if you want, your brand can do a GWP with a pouch or other travel pouch gift ideas for a minimum spend.
Another redemption or GWP that United Square has done is the pot set. This is a great GWP because it is useful. You can take your own spin with this type of GWP by looking for pot sets also but customized with your brand colors or your logo.
With more and more consumers using to e-wallet nowadays, another way to carry out the redemption programme is by issuing purchase or bonus points in the shopping mall app, so that shoppers can select and redeem gift of their choice conveniently. This will also ease the queue at customer service counters.
Customers see greater value in the purchase, and as a result, they are more likely to convert. When people are aware that they will be receiving an additional item at the same price, they believe they are getting more "value for the money." This can result in significant purchasing power during a period when we are all attempting to make sound economic judgments.
It is possible that this added value will cause an impulsive decision to be made in a micro-second. GWPs are typically special and limited in quantity, which increases the urgency of making a purchase. An example of this is the Marigold- Vitagen free stackable container GWP. To boost your brand you can offer a limited edition GWP useful containers with your brand logo and colors.
Customers enjoy receiving freebies in addition to making recurring purchases. A valuable gift-with-purchase demonstrates to the customer that you are interested in their business. It is because you want them to have the finest possible experience with your goods that you are providing them with the gift.
When you provide something of value to your clients, they are more likely to respond with further business from you. For example, the Maggi Iona Hot Cup. Their consumers would want to redeem that because it is useful. Instead of using a hot cup, why not give away thermal flask with your brand name and logo. It is useful because your consumers can use it to store coffee or water and they can bring it anywhere they want. This GWP is also promoting your brand through your customers who have the flask.
The purpose is not only to hand out free stuff to as many people as possible. You want to employ the gift-with-purchase as a marketing and conversion tool to increase sales and conversions. This means that you must consider what types of complimentary products your target audience will truly want and use.
For example, this Coca-Cola CNY Redemption. They are giving away steamboat pots, ceramic pots, and glass containers. Each item is a useful gift, especially during this CNY festive period. Your brand too can do this. You can give away Glass Food Containers. Customize it to your promotion, brand, or even your logo.
A gift-with-purchase program is a fantastic method for businesses to increase their visibility, compete in the crowded market, and generate an influx of new customers and sales. Everyone enjoys receiving freebies, especially if the products are of actual and useful value.
For example, Fair Price is giving out a 2-piece bowl set for Chinese New Year.
Some businesses rely only on the gift-with-purchase concept for viability. Watsons, for example, frequently uses gift-with-purchase as a promotional tool. They'll be handing out tote bags, floor mats, umbrellas, and other such items. There is an unlimited amount of gifts you can utilize for your GWP, like ceramic coasters.
Several businesses have recognized the potential for brand recognition and revenue growth that can be gained via the use of promotional items. Consequently, promotional gifts may be given away in order to entice customers to come back again and again. Customers who receive promotional gifts will be more informed about their purchase and will be more likely to recommend the product to others.
If you want to encourage clients to purchase your products, you can use a limited-time offer like the GWP campaign. In today's world, GWP promotions are reasonably straightforward for you as a business owner or manager to implement because they can be promoted on social media sites such as Facebook, Twitter, and other similar platforms.
Gwp deals are highly sought after by a large number of businesses because they have been proved to significantly increase sales and convert more prospects into customers for the company that is making the offering.
Here at DTC World,
We can offer you GWP ideas for your upcoming promotional campaigns. DTC World has over 10 years of experience in conceptualizing, developing, and producing premiums and gift items for our clients’ marketing campaigns worldwide.
Feel free to visit our website to know more about our products and services.
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