Who doesn’t love a free gift? When we go shopping and we see promotions where there are free gift-with-purchase (GWP) items, we will tend to turn around and take a second look at those promotions.
Offering free gifts to entice customers to buy your products and services is one popular and effective marketing strategy that brand owners and marketers use to stimulate sales numbers.
Let us take a look at what are some of the on-going GWP promotions that we can see in the market now. You may find some ideas for your own marketing needs, and chance upon some really good deals!
AnThai Cafe gift-with-purchase: free AnThai Coffee Glassware Cup
Photo:Tiki
Everyone loves a cup of coffee. Enjoy your AnThai Cafe Coffee fix and get free glass to go with it as well.
Milo promotion: free Milo Backpack, Milo Crossbody Bag, Milo Ball
Photo:Milo Vietnam
We can constantly see Milo having various kinds of promotions for the different types of Milo beverages. The merchandise that accompanies these promotions are really outstanding, often bringing out the brand motif, and makes it instantly relatable to the Milo brand at the first look.
Just like this promotion, consumers are able to get free gifts of Milo Backpack, Milo Crossbody bag and Milo Ball, all designed in iconic Milo designs. One glance at the gifts and you can associate them with Milo without fail. Customised gift, unique to brand, a great collectible for consumers.
Milo Back-to-School campaign: free Milo Crossbody Bag, Milo Notebook
Photo:Milo Vietnam
Another interesting Milo marketing campaign to engage customers. By participating in this campaign on social media, one stands to receive free gifts of Milo drinks, Milo Crossbody Bag and Milo Notebook. An easy and convenient way to get customers to take part and increase Milo’s brand awareness.
EnsureGold gift-with-purchase: free Ensure Water Bottle
Photo: Ensure Gold Vietnam
A good-size bottle as a free gift when Ensure Gold milk is purchased. Giving away free bottles for marketing and promotional purposes won’t go wrong. This is because everyone will have uses for the bottles. It is likely that the bottles will be used again and again, increasing the brand exposure as well.
Ovaltine promotion: free Ovaltine Kids Trolley Bag
Photo:Ovaltine Vietnam Facebook
If the target consumers are the young, depicting cartoon or game characters that children are familiar with on the products, is a sure-win strategy of getting the children’s attention. For this Ovaltine promotion, these Pirate Island characters designed kids trolley bags are so popular that many would pay to get their hands on one.
Dutch Lady gift-with-purchase: free Dutch Lady Backpack
Photo:Dutch Lady Vietnam
Adorable and eye-catching Dutch Lady backpacks as gifts for toddlers and young children. Parents will feel happy to receive these free gifts when stocking up on milk products. This gwp promotion will encourage consumers to buy more to be entitled to the free gift, thereby increasing sales volume too.
Hadalobo gift-with-purchase: free Bottle
Photo:Shopee Vietnam
Japanese beauty brand, HadaLabo, is giving away free small HadaLabo bottles for every purchase of its products. A portable bottle that can be placed in bags conveniently.
Honda Winner League promotion: free Honda T-shirt, Honda Bottle, Honda Mug
Photo:Honda Vietnam
Event Merchandises created specially for this Honda Winner League event include Honda T-shirts, Honda Tumblers, Honda Mugs. A powerful marketing strategy to increase brand awareness and brand engagement.
Nestle Bear Milk gift-with-purchase: free Nestle Bear Milk gifts
Photo:Nestle Vietnam
Attractive gifts when customers purchase Nestle Bear Milk products: Nestle Bear Milk Flashing LED backpack, Nestle Bear Milk creative 86-item color set, super cool Nestle Bear Milk crossbody bag & hundreds of thousands of phone scratch cards.
Nescafe gift-with-purchase: free Nescafe Glass & Nescafe Travel Bag
Photo:Tiki
Nescafe is having promotions for various types of coffee drinks, to differentiate its brand from so many other coffee brands in Vietnam, Having free gifts as promotions is one of the brand differentiation strategies that marketers use.
Enfa gift-with-purchase: free Enfa Toys and Enfa Kids’ Feeding Set
Photo:Lazada Vietnam
Enfa brand of formula milk is always having gift-with-purchase deals on Lazada, using Kids’ friendly toys and feeding sets as free gifts to entice daddies and mummies to buy more of its products.
Dove gift-with-purchase: free Dove Portable Fan
Photo:Dove Vietnam
Portable handheld fan has become a popular tool that many people like to have. Suitable for use outdoors and especially when the weather is hot and humid. This free gift will be well-liked by many.
Embarking on Free gifts with purchases to add value to your brand and to convert buyers? Contact DTC today!
We have years of experience in designing and product sourcing. You can rely on us for producing promotional giveaways for your marketing campaigns.
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Disclaimer
This blog space is where DTC shares with our readers the Marketing Premiums, Promotional Products, POSM merchandises & Advertising Campaigns that we have come across in the industry. DTC does not advocate any brands or products mentioned in the blogs.
