As more and more companies use gift-with-purchase techniques to woo customers, we can see that this is a viable strategy for attracting customers. For years, cosmetic firms have taken advantage of Gift With Purchase promotions, with top names such as Clinique, Estee Lauder, and Lancome all participating for years. Unquestionably, this is a proven and true technique, right?
A gift with purchase is a great reward for customers, especially if they are already planning to purchase the item in question. It serves as an incentive for brands to encourage their customers to make a purchase. However, how can you determine whether or not a gift with purchase is worthwhile? When it feels like you're essentially giving away stuff for free, you might wonder when you'll start to see a return on your initial investment.
Entice buyers by offering them a gift when they make a purchase from your company using a gift with purchase (GWP) strategy, which has become increasingly popular. As a result, the gifts are frequently of equal or more value than the goods in order to raise the brand's value.
When businesses and brands give out free gifts to clients in exchange for their business, the free gifts can be anything from digital products to discounts to household items to lifestyle merchandise to nearly everything! The finest gifts are those that make your receivers excited and, more significantly, ones that they will want to buy again!
Below are some of the latest GWP Promotions In Action For the Month of December 2021 in Vietnam.
Image: Ovaltine Vietnam Facebook
To add in some descriptions on the promotion.
Friso promotion - free
Image: Friso Vietnam Facebook
Friso, a well-known kids milk formula brand, is having promotions over a couple of months till December, to boost sales of its products by enticing buyers with attractive prizes.
Friso - Fristi Smart Watch
Image: Friso Vietnam Facebook
Marketing campaigns like this, that offer prizes or rewards are a great way to get people excited about a new product or service. They encourage loyalty and stimulate sales. There are many types of rewards, and they can be used in various ways. From products that you earn by playing games, to the gift cards that come with a purchase, there are countless options for generating interest in your brand and increasing your customer base.
Heineken Christmas Promo - free
Image: Heineken Vietnam Facebook
As Christmas approaches, we see a variety of promotions being held. There are several brands which release and hold promotions in the month of December. For instance, Heineken
Christmas is the best time of the year for many people. When it comes to promotions, many are also looking out for good deals and offers, so it is ideal to hold some advertising and promos to increase brand exposure during this period as well.
Zenyum electric toothbrush - free
Image: Zenyum Facebook
We all know that the more expensive your product is, the better your margins are. However, do you also know that when a customer buys a more expensive item from you, you can give them something for free? If yes, here’s how you can use this strategy to increase sales and make customers happy. Just like the Zenyum gwp promotion above,
Dove promo -
Image: Dove page
Image: Nutifood page
Parents purchase a lot of products for their children, but what if you could get free plush toys when purchasing those same products? Like the Nutifood promotion shown above, parents will not mind purchasing more to get the various designs of plush toys for their kids. This will then increase consumers’ expenditure on the products.
TH True Ice Cream - free Small Bag Carrier
Image: TH true page
Everyone loves a functional carrier bag that is reusable and versatile. Fancy getting it as a free gift when you purchase a product. For purchases of TH true ice-cream, consumers are able to receive a small bag with TH true logo as a free gift. When the bag is carried around, it reminds people around of this ice cream brand, thereby increasing visibility for this brand.
Many businesses have recognized the potential for branding and revenue gain that can be achieved through promotional gifts. Because of this, promotional gifts might be given away in order to encourage repeat business from current loyal clients who feel better informed about their purchase after getting the promotional presents.
You can utilize a limited-time offer like the GWP campaign to entice customers to acquire your goods. Because you can promote them on social media platforms such as Facebook, Twitter, and other similar platforms, the good thing about GWP promotions nowadays is that they are relatively simple for you as a business owner or manager of a company.
Gwp deals are widely desired by many companies because they have been shown to dramatically improve sales and convert more prospects into sales for the business that delivers the offer.
Here at DTC World,
We can offer you GWP ideas for your upcoming promotional campaigns. DTC World has over 10 years of experience in conceptualizing, developing, and producing premiums and gift items for our clients’ marketing campaigns worldwide.
Feel free to visit our website to know more about our products and services.
You may be interested in the blogs below:
Quà Tặng Khuyến Mãi Khi Mua Hàng Trong Tháng 11 Tại Việt Nam (GWP)
Những Món Quà Tặng Khuyến Mãi Mà Khách Hàng Của Bạn Vô Cùng Yêu Thích
View Gifts & Premiums projects done by DTC World: Showcase
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