What is a Gift with Purchase (GWP) and how does it work? Entice purchasers by offering them a gift when they make a purchase from your company using a gift with purchase (GWP) strategy, which has become increasingly popular. As a result, the gifts are frequently of equal or more value than the goods in order to raise the brand's value.
When you provide your consumer a gift with their purchase, you are attempting to add value to their experience. Other promotions, such as discounts, reduce the perceived value of your brand, whereas a gift increases the perceived value of your brand. There is no major reduction in your profit margins, as may occur if you offered a significant discount or provided shipping options.
Bundle up the gift-with-purchase sales promotions with few offers, especially during festive busy seasons, to make consumers feel that the money spent is worth of your brand.
For this Budweiser beer promotional marketing campaign, the free gift of exquisite limited edition sling bag will help in creating brand awareness when seen carrying the bag with the Budweiser design around.
Skincare, beauty care and cosmetics products have been gaining importance in people's lives these days. Free gifts with purchase are great to help your customers enjoy their skincare products while receiving a free item in return.
In this SkinCeuticals skincare products gwp promotion, consumers get to enjoy the purchase offer of getting free Thermos water bottle.
View Thermal Flasks products on DTC World Vietnam.
Image: Shopee
With the Lunar New Year around the corner, brand owners are leveraging on this festive period to run marketing campaigns to entice shoppers to purchase their brand products with purchasing incentive such as freebies giveaway.
With purchase of Nivea range of beauty products, one can receive free stationery such as notebook and bookmark. The promotion is an effective way to increase visibility of the various types of Nivea products in the market.
OMO laundry detergent is giving away free towel and laundry basket to customers when they buy OMO promotional products on Shopee online platform. There is a limited time set for this gift promotion, making it looks like an exclusive offer, prompting customers to make purchases and checkout within set period of time to enjoy the freebies. This will lead to increase in the velocity of sales.
In this gwp promotion, the free giveaway merchandise is related to the main product on sale, so shoppers who buy the main product will also likely appreciate and attracted by the freebies. This will have a positive impact on the brand value.
Heineken is giving away an elegantly looking Harman Kardon speaker branded with Heineken logo in a purchase campaign. Portable speakers are accessories that are much welcomed these days. As people work from home and moving more to outdoor activities, having a portable speaker allows one to enjoy music anywhere.
Image: DHC Facebook
Lunar New Year is all about blessing good luck to everyone. DHC is offering free red packets / money envelopes and good luck charm, all in sync with the theme of celebrations and good luck. For online shopping promotions, offering free shipping upon specific amount spent is a great way to encourage shoppers to make the minimum purchase, as consumers will appreciate the free logistics service.
View more gift ideas relating to Lunar New Year.
For fast moving consumer goods (FMCG) products like household products, there are numerous products from various brands offering similar functions. Offering gwp free gift (of even a simple or low cost gift) will help in gaining a competitive advantage over other brands, especially in retail stores and supermarkets where shoppers usually make purchase decisions instore.
View aprons and other Kitchen products promotional gift ideas.
Gift with purchase promotions of products have proven to be very effective. There are many incentives that companies use in order to encourage consumers buy products according the promotion of these days, one of them is free gift worth buying product. An example is this Dove gwp promotion, where shoppers have a chance to receive a camera as a free gift.
View Nestle KitKat x Minions Disposable Cameras by DTC World Singapore
Carriers such as Tote Bags, Pouches, Drawstring Bags, are economical gift ideas as well. They can be given as free gifts to provide incentive for consumers to buy in bulk, and allowing for greater profit margins in return.
Several businesses have recognized the potential for brand recognition and revenue growth that can be gained via the use of promotional items. Consequently, promotional gifts may be given away in order to entice customers to come back again and again. Customers who receive promotional gifts will be more informed about their purchase and will be more likely to recommend the product to others.
If you want to encourage clients to purchase your products, you can use a limited-time offer like the GWP campaign. In today's world, GWP promotions are reasonably straightforward for you as a business owner or manager to implement because they can be promoted on social media sites such as Facebook, Twitter, and other similar platforms.
Gwp deals are highly sought after by a large number of businesses because they have been proved to significantly increase sales and convert more prospects into customers for the company that is making the offering.
Here at DTC World,
We can offer you GWP ideas for your upcoming promotional campaigns. DTC World has over 10 years of experience in conceptualizing, developing, and producing premiums and gift items for our clients’ marketing campaigns worldwide.
Feel free to visit our website to know more about our products and services.
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