There are different kinds of promotions such as the discount promotion and the gift with purchase gwp. Gift with Purchase is where a company offers a free item in order to persuade people to buy the product, so that they can sell more than if there was no special offering on it.
The main thing about these promotions is that:
1) People already know how much the items cost before buying them;
2) When the promotion is over, customers are more likely to purchase the focal product again after the promotion.
Gift with Purchase (gwp) is a promotional strategy, often done by providing something extra or free on top of an already-purchased product from the company. This can make any type of purchase feel more special, as customers get to receive one item after another without feeling too pressured about making additional purchases. Gwp promotions and sales may be used across multiple brands at once too.
When companies and brands provide free gifts to their customers for purchases, the free gifts can be digital items, coupons, household items, lifestyle merchandise and almost anything under the sun! The best gifts are ones that make your recipients say “Wow,” or more importantly buy again!
Image: Dove page
Earlier, we have mentioned that gwp promotions and sales can also be used across multiple brands. This gift with purchase sales promotion is an example: with minimum expenditures on specific brands indicated by Unilever (Dove, Hazeline, Lux body care products), consumers would be entitled to redeem stainless steel tumblers and food containers for free.
This model not only helps consumers save more on select brands but also exposes customers to different product selections they may have otherwise forgotten about. It is also the trend nowadays because of how companies try to spend their marketing budgets more efficiently, by creating free items that can stimulate consumers into spending anew.
Image: Ensure Gold page
Image: Pampers Facebook
For kids and children products, it is often able to capture parents or caregivers’ attention with free gifts that are deemed healthy, kids-friendly or fun and beneficial to the kids. It is not likely for parents to change brands of formula milk for their children because of a gwp promotion. However, for existing consumers of these products, such as the Ensure Gold formula and Pampers diapers above, it will further entice them to purchase more in order to receive the free promotional gift. GWP promotions like those above are among people's favourites. Many customers feel free if they get free items through the item promotions, especially for consumer electronics products.
Image: Con cung page
Image: TH True Yogurt page
Giving children's toys and educational games, books as free gifts is effective in sweetening the purchase promotions as well. Kids love the free items, and parents will very likely be willing to buy the bundled sale in order to get the free gifts for their young ones.
This TH True Yogurt free gift with purchase promotion focuses on board games that can be played by kids with family, thus endorsing the brand as a family-friendly product. This also promotes the brand as family friendly and that the product can be enjoyed by the family together. Ultimately, the aim is to inform consumers that the brand is family friendly and this promotion promotes the same idea.
Image: Lazada
In gift-with purchase, a free gift is given to the customer as a thank you for purchasing an item from that company. If you run a gift with purchase promotion, people will have more confidence in your products and services because they believe their money was well spent to receive these free gifts.
Bottles are also commonly used as promotional gift items, being offered as free gifts with purchase from retailers to customers who have purchased particular products. Bottles are viewed as very functional gifts. Examples are the two gwp promotions above: Ensure Gold giving away bottles that are fully customised to the brands' colour and logos.
Established brands, such as Ensure and Nestle Nan, offer a range of methods to engage existing customers. These can be undirected, such as the bottle’s free gift inclusion within purchase requirements (direct) or more targeted such as co-operative marketing schemes. All encourage repeat purchases, thereby increasing brand loyalty via time or frequency discounts.
A brand image can be boosted by a gwp. It’s one of the most effective ways to increase brand awareness and loyalty in any market. It is always good to have some sort of promotional item/gift with purchase giveaway that customers can take home as a free gift from your products.
In order for customers to be persuaded into purchasing that particular item they believe there has been an additional value or feature added in return. By doing this you make your customer feel like they have gotten something extra (which increases chances of purchase).
There is also a school of thought that Giveaway should be something that adds value to the product (e.g., an authentic wine bag, a branded travel mug). Thus for beverages and alcoholic drinks products, drinkware such as coffee mugs, beer glass, are often used as promotional gifts in the gwp promotions.
Image: Tiger VN page
Retail channels (both online and brick & mortar channels) can create purchasing incentives for consumers to shop with them by having exclusive promotion offers. For the Tiger Beer Gold Cup campaign above, shoppers have the chance to win exquisite Tiger Soccer merchandise when they make purchases of Tiger beer products at online or retail stores. Marketing promotions like this will attract people to make more purchases in order to increase their chances of getting the gifts. After all, we are all hopeful that we can be the lucky ones! This will ultimately boost the sales volumes.
Image: Saigon VN page
T-shirts and Jerseys are popular and great giveaway merchandise for soccer games related promotional campaigns, as they appeal to soccer fans and sports fanatics. For the Saigon beer marketing campaigns as shown, several colours and designs of T-shirts are available for the gwp campaigns, offering purchase incentive to consumers to collect them all.
The beer promotions shown above increase the perceived value of the focal products, thus making the brands seem exclusive and high in quality, all while consumers only had one purchase requirement.
Giving away Tote bags in gift with purchase gwp promotions is one of the easiest and effective ways to boost brand image, and to increase brand and product visibility. There are tote bag carriers of various sizes and made of different materials / fabrics; thus allowing for ample room for customisation to create a tote bag that is exclusive to your brand.
Many industries recognise the potential of branding and sales increase by advertising with giveaways. This means that goods can be given away to inspire additional purchases from existing loyal customers who after receiving the promotional gifts, feel 'bought' or better informed about their purchase.
The gwp promotion is a special offer that you can use to encourage customers to purchase your product. The good thing about gwp promotions nowadays is that they are relatively easy for you as the business owner or manager of a company, because you can promote them on social media platforms like Facebook, Twitter etc., using hashtags like #gwppromotion or other things like this depending on the company's current promotion schedule. This service helps convert more leads into sales which improves the business' profitability without costing too much money.
Gwp offers are highly sought after by many businesses because they have been proven to increase sales significantly and convert more leads into sales for them. This is how it works: People who receive such freebies will believe it's at least for one good reason – got something extra.
If you are pondering over gwp ideas for your upcoming marketing promotional campaign, feel free to reach us today.
DTC World has over 10 years of experience in conceptualising, developing and producing premiums and gift items for our clients' marketing campaigns globally.
Share your requirements with us and leave the rest of the campaign fulfilment to our DTC World specialised team!
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