Gifts with purchase promotional campaigns can drive more sales and add value to your brand. After all, who doesn’t love receiving free gifts?
Let’s take a look at what are the trending gift-with-purchase promotions for this month.
Nestle NAN - free Nestle Nan Plush Toys & Kids’ Bags
Adorable kids-friendly gifts for purchases of Nestle Nan formula milk: Plush or soft toys of various animals, small backpacks suitable for young children, and kids trolley bags for toddlers who are schooling. Coming up with cute, brightly-coloured designs that are appealing to kids is one way to create gifts for children.
Nestle NAN - free Nestle Nan Unicorn Night Light & Colouring Art Set
Other ideas for free gift-with-purchase promotions for childrens’ products: night lights and stationery such as colouring sets.
Nestle Nutren - free Nestle Kids Gifts
Even though Nestle has several milk products under its brand, the marketing for each product differentiates too. This allows consumers to make a distinction among the various products, and yet elevates the Nestle brand exposure as a whole too.
Friso Gold - free Kids Meal Set
Formula milk products are giving out free gifts to woo consumers. For Friso Gold, a complete meal set consisting of a kid's bowl, plate, cup and cutlery is given out as free gifts for purchasing Friso products.
Seventh Generation Laundry Detergent - free gift promotion
Image credit: Tiki
Household products such as laundry detergent brands, can also have gift with purchase promotions to boost sales, just like the brand Seventh Generation.
Halio Sonic Pro White - free Lixibox tote bag with goodie pack
Image credit: Lixibox
The price of an electric toothbrush can be considered high, as compared to a commonly used alternative - a normal toothbrush. To entice customers to buy its Halio Sonic electric toothbrush, Lixibox is giving away free Lixibox goodie packs, each packed with several tooth care products that consumers can use with the Halio Sonic electric toothbrush. An effective marketing technique to boost sales numbers for the product, as it would seem more worth it to spend more on the pricer electric toothbrush.
Motul - free Motul Tumbler Flask
Image credit: Lixibox
Motul, a provider of vehicle engine oil worldwide, rewards its customers with freebies too. What is a functional gift for drivers? Well, a flask to keep drinks warm is an ideal choice, as the tumbler flask can be placed in the cup holders in cars too. When drivers bring these flasks imprinted with Motul branding all around, it increases brand exposure for the Motul brand in the engine oil industry.
Pepsi & Lay’s Promotion - free Quaker Tote Bag & Karik Tumbler
Image credit: Tiki
Another trending campaign being used these days is to collaborate with other brands in promotions. Just like this where PepsiCo and Suntory products are bundled together, to encourage consumers to buy these products to be entitled to free gifts such as Quaker Tote bag & drinkware gifts.
Free gifts with purchases are marketing tactics used by brand owners to advertise their products, and to boost sales. However, being free doesn’t necessarily mean that consumers will want it. Consumers are discerning too. If the free gift is something that they have no use for, or not of acceptable quality, they would not want the free gift, and this will likely have a negative impact on the brand name as well.
How to ensure that your gift with purchase promotional campaign is a success, and your free gift is in the spotlight for the right reason?
Contact DTC today to find out more!
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