Digital marketers are confronted with a frustrating conundrum: they have a plethora of different channels through which to connect and engage with clients, ranging from email to social media platforms to mobile apps. However, the overwhelming amount of content marketing available on these platforms drown out the messaging from marketers, resulting in less than ideal response rates and customer acquisition rates.
Digital customer service is a key element of today’s customer service and customer engagement strategies. It helps customers achieve their goals, communicates with them in ways that are most relevant to them and delivers the information they want. The bottom line is building trust and need at the moment of contact, which results in enhancing customer loyalty and customer relationships.
Customer engagement is the process of developing a relationship with the people who are interested in purchasing your products or services. Developing a customer journey strategy around these encounters is the best way to help you keep your existing customers satisfied and also bring in new customers.
Businesses today utilize social media (i.e. Facebook, Instagram, Webinar) to advertise weekly promotions from their social media apps, to display new products for sale, and to notify customers of any changes to their store hours that are necessary. Many businesses' social media profiles are more up-to-date and real-time than ever, owing to the ease with which customers can follow their favorite firms and receive notifications anytime those organizations post new content.
Social Media Contests For Digital Engagement - Make Your Brand Relatable And Meaningful Online
You can do contests like:
Tag a Friend and Win a Unique Gift
Comment Your Favorite Product and Get a Chance To Win a Unique Gift
Photo Caption Contest
Below are some gift examples you can giveaway for your online contest.
Make sure that you have your company logo or branding personalized on the unique gift so that the winner will remember your company. Contests like this will gain a lot of visibility and referrals for your business.
Successful digital engagement is more than just providing a seamless and efficient user experience. It is also about developing a brand personality that potential customers will like getting to know and with whom they would want to interact. This is where the importance of brand awareness comes into play. The customer must be aware that a brand exists and that it has something unique, relevant, or valuable to offer before they will consider engaging with it.
Companies must strive to foster a sense of significance and connection in the minds of their customers in order to capture their attention and open up doors for further customer interactions. A large part of it will come from the sense of integrity you can instill in your brand.
Have a promotional gifting campaign to a lucky person who has shared your post. This is definitely a simple and great way to encourage many to participate, and will boost your social metrics effectively. Your giveaway must be very unique and memorable and also functional so that everyone will wish he is the lucky one!
Here are some gifts you can consider giving to happy customers as giveaway:
Do a Holiday Giveaway, no matter what the holiday is. For example, you can do Valentine’s Giveaway, Christmas Giveaway, Halloween Giveaway, and many more. Make sure that the unique gift is perfect for the occasion. You can even do a costume contest online for Halloween, or post your love story for the Valentine Giveaway.
Have a fun criteria in judging and choose the best post. Interact with the posts using your designated hashtag to see your engagements. The more unique your gift for the winner is, the more engagements you can get.
Here are some gift ideas for the different holiday giveaways:
Have an Earth Day Giveaway for your clients online. Have an online poster-making contest in relation to Earth Day. They need to make the best posters about environmental awareness and post them online with the designated hashtag and they have to tag your company socials. You can choose your winners based on your criteria. This will be a good digital engagement idea because people are more likely to join contests that are more on Saving Earth.
Choose any of these eco-friendly gifts to giveaway:
The simplest transactions are frequently made by regular customers; thus, take advantage of such ties by sending exclusive offers via email to them. In addition, you may introduce your products as ideal gifts for key occasions such as Valentine's Day or Promotional Codes by sending them exclusive special offers to subscribers only. By providing clients with exclusive bargains or loyalty program, you help them feel valued. This gratitude will in turn motivates them to return again and again, converting them to become loyal customers.
You can also do a Gift With Purchase promo for your business. This is a great engagement and motivation for your consumers to buy your products and services.
Here are some great gifts with purchases you can use for your digital engagement:
Portable Electric Coffee Maker
Today, there are more options than ever before to interact with clients. This implies that businesses have a plethora of options to attract consumers' interest and convince them to join your digital marketing campaigns. Gifting is one of the most effective way to empower your digital marketing engagement.
The ability of businesses to connect with and interact with customers at every conceivable opportunity is essential in order to increase consumer loyalty and engagement. In the end, whatever consumer engagement tactics and marketing strategies you use, be sure they are consistent. Create messages that are consistent with the brand and appropriate for the target audience, and ensure that customers have a pleasant end-to-end experience from the moment they interact with the brand through the whole brand journey.
Here at DTC World, we can provide you with goods and services for your promotional needs. Boost your engagement with our unique gifts! We can personalize your gifts to your company logo or label. Visit our webpage to know more about our products and services.
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