It goes without saying businesses are constantly scratching their head — looking for effective marketing ideas or strategies — to increase their brand presence in the heart of their customers and in the market.
One of the
most prominent marketing efforts around, Gift With Purchase (GWP) campaigns are
executed to keep brands fresh in the mind of their current, and even potential
consumers. Practical, environmental-friendly, sustainable, fashionable, or simply
an exclusive addition to your collection in the display cabinet — you may find yourself searching for the ‘ultimate’ GWP items that are
able to give you all of that.
In a nutshell, you want your promotional gifts to be useful. The logic is simple: because, we know that the more frequent the individual who receives the item has access to it — the more he or she will interact with your business. (And you most likely have your favourite coffee mug sitting in front of you now, with some brand logo on it.)
One of the key objectives to offer GWP to your
customers is to have them leaving the shop happily, knowing that the brand
really cares about them. And this speaks volume: the personalised touch. As
marketers, you want to foster strong customer relationships while you strive to
boost your brand awareness.
Cut through the noise
As companies strive to build a brand presence for social and environmental good, it doesn’t come as a surprise when some of them may have forgotten that promotional materials should also be taken into account as part of the change we wish to see — that is, a greener world.
Do you ask how you can increase your (company’s) visibility — and make yourself more memorable by gifting things that have a smaller footprint? Yet, comparatively, offering a much larger practical usability?
According to the Advertising Specialty Institute's (ASI) 2020 Global Ad Impressions study, 46% of buyers say they have a more favourable opinion of a brand if they receive a swag item that’s environmentally friendly. This indicates a significance of what your brand name echoes to your customers. Projecting your company values something bigger than itself speaks volumes to consumers — and is one of the best ways to connect with today’s buyer.
Let’s
find out what’s been capturing consumers’ attention through some of the
interesting GWP campaigns in May 2022.
Cut down plastic, bring in the swag
Versatile, environmentally conscious, and chic! Add a touch of trendy fashionista — on top of convenience — through these customised tote bags. Whether you take it to work, or on a vacation over the weekend, it’s going to be “tote for thought”.
DHC – Free Tote Bag and Cosmetic Pouch
Image: Shopee – DHC
Apart from the durable tote bag, DHC also features some practical cosmetic pouches for the promotional campaign. In addition, La Roche Posay and Shiseido, too, feature some gorgeous-looking cosmetic pouches and on-the-go toiletry bags — to keep all your skincare products organised.
La Roche Posay – Free Cosmetic Pouch, Travel Bag
Image: Shopee – La Roche Posay
Shiseido – Free Cosmetic Pouch
Image: Shopee – Shiseido
Personalised tote bags are a great way to make an impact on your audience. With a plethora of materials to choose from — recycled polyester, repurposed nylon fabric, jute, natural fibres — DTC World prioritises sustainability and minimalism as one of the utmost important criteria in our material sourcing and selection. For more about the various designs you could explore with tote bags, connect with us and we’ll fill you right in.
Fun travel must-haves
And who says only adults adore storage bags to organise their travel essentials? Oreo’s latest GWP promotional items feature some brilliant designs — clad in its signature attention-grabbing chromatic blue hue — to keep your little ones busy. (The puzzle game and music box would come in handy when you need some fun ideas for the kiddos.)
Oreo – Free Kid’s Crossbody Bag, Neck Pillow, Toys
Image: Shopee
Image: Oreo
Hassle-free, on-the-go appliances
Securing a good cutting board not only means to look at its durability; also, its material is equally important. Whether it’s for fresh meat, vegetables and fruits, or ready to eat food — DTC World offers some interesting knife-friendly cutting board options for all your dicing and chopping needs.
Image: Shopee
Sometimes, we are so caught
up in our day-to-day routine. And, owning that perfect portable blender just keeps
us on-the-go — while we get to quench thirst, hassle-free!
Image: Shopee
Key Takeaway:
Promotional gifts may not be one of your companies' biggest expenses. Yet, what kind of promotional items you choose do speak a lot about your company. With the increased awareness towards sustainability fast becoming part of day-to-day life, consumers often consider a company's environmental footprint before they spend the dollar.
And your company can be part of the global effort and #breakfreefromplastic. This is a chance for your organisation to promote responsible consumer choices, while meeting your business goals: visibility, employee recognition, branding, to name a few. If that rings a bell, or it might be something you wish to explore, get in touch with us for more insights into sustainable promotional gift ideas for your company.
Read more:
Latest Gift with Purchase Promo in Vietnam - GWP
Offers For April 2022
Latest Gift with Purchase Promo
in Singapore - GWP Offers For April 2022
Latest Gift with Purchase Promo in Malaysia - GWP
Offers For April 2022
