A gift with purchase (gwp) promotion works by giving customers the opportunity to purchase an additional product or service along with their initial purchase. This can be done in a variety of ways, including adding extra items to the original purchase, offering a discount on the total amount of the order, or giving customers the option to receive an extra free gift as part of the original purchase.
1. Increased Brand Awareness
Gift-with-purchase marketing promotions can help increase brand awareness for a company by enticing customers to buy products as gifts for friends and family. This can help build customer loyalty and interest in a company's products.
2. Increased Sales Volumes
Gifting products as gifts often leads to increased sales volumes for companies because customers feel obligated to purchase additional products. This is especially true in times of economic uncertainty, when customers are buying fewer items and may be more prone to impulse buys than usual.
3. Increased Customer Loyalty
Another benefit of gift-with-purchase promotions is the increased customer loyalty that companies see from customers. This results in higher retention rates as once consumers have purchased and tried using your product, there is an increased likelihood that they will buy the same brand to use again.
4.Enhanced Brand Engagement
The ultimate goal of brand engagement is to create a loyal customer base, who will come back time and again to support your business. There are several ways you can engage with your customers, whether it’s through social media (e.g. Facebook, Instagram), email newsletters, SMS or special offers. By engaging with your customers on a regular basis, you are more likely to keep them interested in your products and services. And when shoppers see that you are offering promotional giveaways, they will tend to take a second look at the promo, resulting in higher chance of converting into them into actual customers.
Let's take a look at some of the latest gwp promotions that we can find in Vietnam.
One way of enticing shoppers to make purchase is to offer limited period sale. For example, OMO is having an a gwp promotion of offering free gifts of ...... when customers spend minimum expenditures on OMO products on Shopee online shopping platform, only available on one day on 15 February. This will propel consumer to make the purchase decision quickly to be entitled to the free gifts.
Optimum Gold, a kid's formula milk product, is offering a couple of current promotions on Shopee, with kids friendly free gifts that parents will be interested in.
Hair care products brand, Dove, is giving away free headbands. A free gift that is related to the product! Customers are happy to make the purchase, elated to receive this simple gift, and brand marketers are satisfied with the increase in sales, all with gifting a cost-effective free gift.
Beauty brands offering skincare and cosmetics products, being higher priced, are often seen offering gwp promo, as it is an effective marketing way to let consumers know that they are getting more value by buying the products.
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Cosmetics pouches and bags are popular promotional giveaways. With the new cosmetics bag, customers will have a reusable carrier to use. This is an eco-friendly solution that reduces pollution.
Keep your food fresh and organized with this free food storage box from Colgate. The box is made of durable plastic and has a snug fit to help protect your food. The top can be removed for easy access to your food.
There is no one-size-fits-all answer to this question, as the promotion you develop will depend on the products and services offered by your business. However, some tips on developing a gift-with-purchase promotion include thinking about what kind of gifts your customers might want, outlining specific restrictions or conditions that must be met in order to receive a gift (for example, if the gift must be purchased within a certain time period).
Looking for some ideas on GWP promotions? Read the blogs below for some inspirations:
At DTC World, we have an experienced team of professionals with years of experience in producing and supplying the best promotional gift items to our clients.
From corporate gifts to product giveaways, we can meet all your promotional gift needs.
Contact us today for a one-stop solution to all your promotional needs!
