To strengthen customer acquisition and engagement across its credit card portfolio, AEON Credit Service Bhd launched a multi-card sign-up gift campaign. Each card series — including the Biker Infinite Visa Card and other lifestyle-themed variants — targeted distinct customer segments with gifts that reflected their personalities and needs.
AEON sought to elevate the perceived value of its credit cards through premium, practical sign-up gifts, creating stronger emotional connections and encouraging loyalty from new and existing customers.
By partnering with UOB, Shell aimed to enhance card usage, fuel sales, and brand stickiness with a campaign anchored by a premium lifestyle gift.
DTC World collaborated with AEON Credit to design and produce a collection of custom-branded premium gifts, each curated to fit the lifestyle identity of AEON’s diverse cardholders.
From the Biker Series, designed for adventurous, on-the-go users, to travel and lifestyle gift sets for urban professionals, every item reinforced AEON’s brand promise of convenience, quality, and care.
Each gift, such as the custom hoodie and wireless charger, was customized with AEON Credit branding, packaged for a premium unboxing experience, and produced to meet high-quality standards.
This campaign succeeded by turning merchandise into a strategic marketing tool:
Lifestyle Relevance – Gifts matched the lifestyle and aspirations of each cardholder group, from bikers to travelers.
Premium Brand Image – High-quality, cohesive designs reflected AEON Credit’s modern and customer-first approach.
Customer Motivation – The attractive, limited-edition rewards created a sense of exclusivity that boosted new card sign-ups.
At DTC World, we understand that corporate gifts are more than just merchandise — they’re marketing tools that move audiences. By combining design, sourcing, production, and fulfillment, we deliver turnkey solutions that help brands like AEON Credit engage their target consumers with relevant, premium corporate gifts.
Not Just Merch. We Make It Move.
Contact DTC World today to design your next standout campaign.
