The goal was to elevate SAFRA Punggol’s family-centric events through exclusive merchandise that connects with both children and parents. By leveraging the popularity of Bluey, a well-loved children’s character, the campaign aimed to create a vibrant, emotionally resonant experience through coordinated fashion and wearable gifts—turning moments into memories while increasing event visibility and participation.
DTC World transformed Bluey’s playful universe into tangible, wearable merchandise that deepened brand affinity and enhanced the overall event experience.
We produced coordinated Bluey-themed t-shirts in cheerful colours. Available in adult and children sizes, these tees encouraged family bonding and created a unified visual impact during the event.
Created for the “Hooray for Bakes” workshop, these custom aprons balanced functionality with fan appeal. The vibrant prints and themed design added charm to the baking experience and served as standout photo opportunities.
To complete the look, we produced bucket hats featuring Bluey and friends kayaking—a nod to the event’s outdoor theme. These hats were suitable for all ages, combining practical sun protection with fun, collectible branding.
Bluey’s multi-generational appeal made the IP licensed character merchandise instantly lovable and highly shareable. Each product was thoughtfully crafted to fit both the event’s purpose and the participants’ preferences, driving excitement and full registration across all related workshops.
All workshops were fully booked.
Merchandise was widely shared on social media by participants, creating organic event buzz.
Family-themed matching wearables encouraged greater engagement and brand visibility throughout the event grounds.
At DTC World, we don’t just supply merchandise—we co-create memorable brand moments. From design to delivery, we ensure your campaign merchandise:
Aligns with your brand vision and audience needs
Stands out with functional, creative design
Strengthens emotional connection through IP licensing partnerships
Elevates your event, activation, or promotion with standout quality and experience
Whether you're planning a campaign around a licensed character or looking for custom event merchandise that delights, we’re here to make it happen.
Ready to Bring IP Magic to Your Campaign?
Looking to create impactful licensed character merchandise that connects with your audience?
Contact DTC World today to explore ideas that work.
