For Bodibreze’s fragrance launch in Malaysia, DTC World designed and developed a storybook-inspired PR kit that transformed the perfume collection into a physical storytelling experience.
Inspired by the brand’s fragrance identities and vintage visual direction, the PR kit was created as a collectible keepsake where recipients were invited to “open a story” rather than simply unbox products.
The Bodibreze PR kit was designed as a vintage storybook-inspired keepsake, combining fragrance storytelling with collectible display presentation.
Bodibreze PR kit featured in TikTok influencers' content. source: Tiktok
The objective was to create a launch experience capable of helping a new fragrance brand stand out within a highly visual, content-driven environment — while giving KOLs something memorable to interact with, display and share.
Vintage Storybook-Inspired PR Kit
The PR kit was developed around the idea of a miniature vintage perfume library.
The custom tote bag was specially developed to complement the vintage storybook PR kit, supporting both presentation and portability as part of the overall merchandise experience.
Each fragrance was presented as its own chapter within the storybook-inspired PR experience, creating a layered and immersive reveal.
The PR kit opens like a vintage storybook, revealing each fragrance through layered compartments and chapter-inspired presentation.
The front opens like a classic storybook cover, revealing each fragrance as its own chapter. This layered reveal structure creates an immersive interaction experience — encouraging recipients to engage with the fragrances progressively.
The PR kit received strong positive response from the Bodibreze team, with the storybook-inspired experience helping the fragrance launch stand out visually across influencers’ content.
Beyond the intended KOL rollout, consumers also reached out directly to the brand requesting to purchase the PR kit itself as a collectible gifting item.
This demonstrates how well-developed merchandise experiences can extend beyond launch visibility into something audiences emotionally connect with, display and want to keep.
This project demonstrates DTC World’s capability in developing creative merchandise experiences that combine storytelling and long-term display value into cohesive launch campaigns.
From design concept development through to production and fulfilment, DTC designs & delivers campaign-ready merchandise end-to-end.
Not Just Merch — Merch People Keep
Contact DTC World today to design your next standout campaign.
