Colgate sought a festive, practical gift-with-purchase promotional gift (GWP) for one of its campaigns in both Singapore and Malaysia. To ensure consistent branding, quality and speed to market, DTC World was engaged to customise the promotional merchandise.
Image right: Colgate Official Store Shopee Singapore
DTC World produced furry pouches in three pastel colors and designs. Each came with a soft-touch finish and a minimalist design. A subtle branded label with the Colgate logo made the pouches gift-worthy, on-brand, and collectible.
These pouches were positioned as gift-with-purchase premiums:
In Singapore, available on Colgate’s official stores on Shopee and Lazada
In Malaysia, redeemable with qualifying purchases at Watsons and participating retail outlets
left image: Watsons Malaysia
Seamless Dual-Market Execution: Colgate’s marketing teams in Singapore and Malaysia leveraged the same promotional gift, enabling bulk production for cost efficiency while maintaining brand consistency.
Higher Purchase Intent through Added Value: The soft, pastel furry pouch elevated perceived value, encouraging more consumers to meet the minimum spend to qualify — especially during festive shopping moments.
Boosted In-Store and E-Commerce Engagement: Whether online via Shopee/Lazada or in-store at Watsons, the gift-with-purchase incentive helped drive sell-through.
Design, Sourcing, Production, Logistics, Fulfilment to Malaysia & Singapore
This campaign showcases DTC World’s strength in delivering custom promotional merchandise that’s not only well-designed and brand-aligned, but also regionally scalable.
For marketing managers handling multi-country campaigns, DTC World simplifies the complexity — offering a one-stop solution from design to delivery, so your brand can focus on results, not logistics.
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