As part of Colgate’s ongoing retail activation efforts, the brand needed a gift with purchase campaign that would stand out in crowded trade channels and drive higher basket size.
Using IP licensed character merchandise has proven to be an effective strategy to boost engagement and create stronger pull at both physical and online touchpoints. But the challenge lies in choosing the right IP — one that resonates with the target audience — and finding a trusted partner who can both secure the license and deliver high-quality merchandise at scale.
Colgate partnered with DTC World to tap into our expertise in IP licensing, design, and end-to-end production.
DTC World developed a set of custom ceramic bowls and mugs featuring Doraemon, one of Asia’s most beloved characters.
3 mug designs (different colours and illustrations)
3 bowl designs (exclusive Doraemon artwork)
Collectible Factor – Multiple designs encouraged repeat purchases to complete the set
Licensed Character Appeal – Doraemon IP created instant nostalgia and family-friendly engagement
Premium Quality – Durable ceramic bowls and mugs ensured high perceived value
Cross-Channel Ready – Perfect for both physical redemption and online promotion
source: Lazada Malaysia
source: (left) Watsons Malaysia; (right) Shopee Malaysia
The Colgate x Doraemon gift with purchase campaign created a strong pull in stores and online:
High redemption rates — fans rushed to collect all designs
Social buzz & resale value — sets began appearing on secondary markets, proving their desirability
Emotional engagement — Doraemon’s nostalgia factor made the promotion especially appealing to families and young professionals
Increased sales uplift — the purchase threshold encouraged higher basket sizes
source: Shopee Malaysia
At DTC World, we know that not all merchandise is created equal. By combining licensed character IP, design expertise, and regional sourcing capabilities, we helped Colgate turn a simple GWP campaign into a collectible craze.
With operations across APAC, we manage concept-to-fulfillment: from IP approvals and cost optimization, to production quality and regional distribution.
Not Just Merch — We Make Characters Come Alive.
Contact DTC World today to design your next standout campaign.
