For this Colgate retail promotion in Malaysia, DTC World supported the development and supply of the Hello Kitty mugs used as part of the campaign’s promotional merchandise.
In addition to producing the mugs, DTC World also liaised with the licensor to support the development of the merchandise within the required IP licensing framework. This project reflects DTC World’s ability to support brands with IP licensed merchandise services, from licensing coordination through to final product supply.
source: Pasaraya CS FB
source: Trendy Sharing 爱潮流 FB
DTC World produced a set of Hello Kitty mugs developed as licensed promotional merchandise for retail redemption.
The mugs were created in multiple colour variations and designed to work as a collectible, display-friendly and giftable promotional item.
When paired with a well-loved licensed character such as Hello Kitty, the merchandise also carries stronger emotional and visual appeal.
DTC World supported the process not only through production, but also through coordination with the licensor to help manage the character-led merchandise development requirements.
This reflects DTC World’s ability to support clients who require a partner that can manage both the licensing and merchandise production side of a promotional campaign.
From liaising with licensors to producing the final merchandise, the project reflects DTC World’s ability to help clients navigate both the creative and execution requirements involved in licensed character merchandise.
For brands looking to create licensed promotional merchandise, retail premiums or character-led campaign gifts, having the right partner can help simplify the process from concept to rollout.
Not Just Merch – Merch That Makes Promotions Collectible
Contact DTC World today to design your next standout campaign.
