For Chinese New Year 2026, Colgate-Palmolive introduced festive gift-with-purchase promotions in Malaysia, spanning several brands under its portfolio, including Colgate, Soflan, Glo, Ajax and Axion. The promotions centred around collectible surprise-pack gifts, transforming routine purchases into seasonal gifting moments.
Plush collectible blind bag gifts for Colgate-Palmolive’s Chinese New Year e-commerce campaign in Malaysia. credit: Lazada Malaysia
Foldable eco bag collectibles produced for Colgate-Palmolive’s festive gift-with-purchase campaign in Malaysia. Credit: Pantai Selamat Group Facebook
DTC World was engaged to develop customised merchandise that balanced creative presentation with production practicality, ensuring the gifts delivered both perceived value and operational consistency.
Collectible CNY Blind Bag Plushies
Three plush keychain designs were produced as collectible festive gifts for Colgate. The goal was to create tactile, playful merchandise that reinforced seasonal excitement.
Pocket Pals plush keychain collectibles and blind bag packaging produced for Colgate-Palmolive’s Chinese New Year campaign in Malaysia.
Lucky Meow plush keychain for Colgate CNY Malaysia promotion
Ong Cookie Friends Eco Bag Blind Bags
Four foldable reusable bag designs supported promotions across Soflan, Glo, Ajax, and Axion. These gifts combined functionality with festive presentation.
credit: Emart Lintas Jaya Facebook
Pouch with Foldable Eco-Bag Blind bags from the Ong Cookie Friends merchandise series developed for Colgate-Palmolive’s festive campaign.
Festive campaigns benefit from merchandise that feels intentional, collectible, and production-ready at scale. Through structured design development and packaging execution, DTC World supported Colgate-Palmolive with customised gifts built for engagement.
Not Just Merch – Collectible Campaign Gifts Designed for Festive Moments
Contact DTC World today to design your next standout campaign.
