As a beloved household brand, Nissin Cup Noodles already enjoyed strong consumer recognition — but the challenge was to refresh engagement among younger audiences and spark excitement around everyday purchases.
To achieve this, Nissin wanted to extend its brand beyond the cup — creating a fun, collectible-driven campaign that merged nostalgia, play, and fandom.
The goal: drive sales uplift and event participation through limited-edition, Cup Noodles-inspired merchandise collectibles that fans would proudly collect and share.
DTC World worked closely with Nissin to conceptualise and produce a series of exclusive Cup Noodles plush keychains and Cup Noodles clickers — each reflecting the brand’s distinct flavour icons.
Compact, On-the-Go Design: Works as keychains or bag charms.
These items were distributed through a Gachapon-style redemption pop-up, where every purchase and spin delivered an instant collectible — blending retail engagement, nostalgia, and gamification.
Image credits: Nissin Foods Singapore
The campaign tapped into the “merch-as-content” trend, turning a simple redemption into a shareable arcade experience.
By aligning with the nostalgia of gachapon culture and the rising trend of collectibles, the activation generated strong engagement and repeat purchases.
The (right) Cup Noodles Plushies were also used at a gift-with-purchase campaign at Don Don Donki @Jewel. Credits: Nissin Foods SG
DTC World helps brands transform everyday products into collectible experiences.
From concept, design, and sourcing to production and fulfillment, we manage every detail — ensuring that your campaign gifts are on-brand, compliant, and built to drive engagement.
Not Just Merch — We Make It Move.
Contact DTC World today to design your next standout campaign.
