Inside Scoop wanted a memorable way to celebrate its 12th anniversary and create a promotional product that would spark excitement, social sharing, and store visits.
Instead of a standard premium, the brand needed:
A collectible item consumers would actively seek
A fun unboxing moment aligned with rising blind-box culture
A product that enhances brand affinity, not just transactions
A limited-edition item that could drive repeat visits across outlets
In short: the challenge was to turn merchandise into a content-worthy brand moment—a marketing trend strongly reflected in today’s consumer behaviour, where merch is no longer “just a gift” but part of how customers interact with brands.
Image credits: Inside Scoop website
DTC World developed a fully custom 4-character plush keychain series—Duckie, Scoop Friends, Sir Waffleton, and Cakey—each holding a foldable tote bag hidden neatly inside the plush.
The product combined cute IP-style character design, real usability, and a blind-box mechanic aligned with the booming global collectibles market, which has grown rapidly due to unboxing culture and social media trends .
By combining collectibility, utility and a blind-box format, the Scoop Squad series became a viral hit almost immediately.
Redemption & Consumer Response Highlights
Sold Out Within Weeks — Launched 9 Nov 2025; many outlets ran out before the end of November.
Strong Social Engagement — Customers posted photos, unboxings, and comments celebrating the characters’ cuteness.
High Consumer Demand — Users on social platforms and Carousell actively looking to make purchases for the merchandise.
Repeat Visits — The blind-box mechanic drove customers to visit multiple outlets to hunt for their favourite characters.
Launched 9 Nov; many outlets ran out before the end of November. Source: Inside Scoop Malaysia IG
Fans are hunting for the Scoop Squad plushies — even posting on Carousell to buy them after the blind boxes sold out. Source: Carousell
From a marketing perspective, this campaign delivered:
A memorable brand moment
Organic social sharing
Highly emotional consumer engagement
Increased footfall and repeat purchase motivation
This proves the growing power of IP-style and character-driven merchandise—one of the strongest global promotional trends today .
DTC World transforms merchandise into meaningful consumer experiences.
From ideation to production, we ensure:
Strategic concept development
Character/IP-driven collectible merchandise
Pre-approved APAC factory network for fast, reliable manufacturing
Quality control & compliance
Practical, retail-ready packaging
Malaysia and APAC-wide distribution support
With our “Not Just Merch — We Make It Move” philosophy, we help brands turn premiums into powerful storytelling tools and campaign accelerators .
Contact DTC World today to design your next standout campaign.
