De’Longhi Malaysia wanted to elevate the in-store experience at its Concept Store by offering a memorable gift that would spark delight, drive footfall, and strengthen emotional affinity with the brand.
With consumers increasingly drawn to cute, collectible merchandise that doubles as lifestyle accessories, the brand needed a unique premium that would feel both gift-worthy and shareable — something that fans would proudly keep on their bags, keys, or coffee gear.
DTC World was engaged to create a character-inspired plush item that would bring the brand’s coffee-loving personality to life while remaining functional and compact for daily use.
DTC World created a bespoke plush keychain series featuring two adorable designs inspired by De’Longhi’s world of coffee:
Espresso & Coffee Bean unique character designs that express De’Longhi’s coffee culture in a playful, lovable way
Integrated foldable bag that expands into a reusable shopper tote
Each plush opens up to reveal a foldable shopping bag, cleverly tucked inside the character. This creative twist transforms the plush from a cute collectible into a useful lifestyle accessory — perfect for shoppers, commuters, or loyal coffee fans.
Source: De'Longhi Malaysia
This exclusive plush keychain is designed to spark instant appeal — blending cuteness, collectability, and everyday usefulness in one compact premium. The dual-design series encourages shoppers to pick their favourite (or collect both), while the hidden foldable bag adds a practical surprise that enhances perceived value.
Highly giftable and photogenic, ideal for social sharing
Two collectible designs increase excitement and choice
Functional twist with the built-in foldable bag
Strong brand storytelling through coffee-inspired characters
Uplifts the in-store experience, making every purchase feel special
The plush keychain becomes a mini brand ambassador — a cute, portable reminder of the De’Longhi experience.
From concept development to production and quality control, DTC World ensures brands receive merchandise that is creative, functional, and campaign-ready.
Our regional sourcing network and design teams help brands craft memorable, collectible pieces that spark emotion and engagement.
Whether it’s a GWP, redemption reward, or exclusive retail premium, we turn ideas into brand-building merchandise that works.
Contact DTC World today to design your next standout campaign.
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