In January 2026, Cold Storage, CS Fresh and Giant introduced a limited-edition Disney Mickey & Friends collectible mug series as part of a nationwide in-store activation across selected supermarket outlets in Singapore.
The campaign was designed to bring character, warmth and emotional connection into everyday shopping moments, using familiar Disney personalities to create a sense of joy, collectability and repeat engagement at shelf.
DTC World was engaged to develop and execute character drinkware that faithfully represent licensed Disney characters.
Mickey Mouse Collectible Mug
The Icon of Cheerful Confidence. Developed as the central anchor of the collection, the Mickey Mouse mug was designed to reflect the character’s classic optimism and recognisable personality.
Minnie Mouse Collectible Mug
Sweet, Stylish and Effortlessly Charming. The Minnie Mouse mug introduced a softer, more expressive character tone to the series, yet still reflecting Minnie’s signature style.
Donald Duck Collectible Mug
Bold, Spirited and Full of Character. The Donald Duck mug’s bold visual profile adds contrast within the collection, broadening appeal across different customer segments.
Daisy Duck Collectible Mug
Graceful Sophistication Meets Modern Whimsy. The Daisy Duck mug introduced a more refined character profile, with emphasis on elegance and softness in facial expression.
DTC World managed the full IP approval process, including design adaptation, prototype development and licensor sign-off, ensuring all character drinkware met Disney’s visual and brand standards prior to production.
Beyond merchandise production, DTC World also supported the campaign with in-store display setup across selected Cold Storage, CS Fresh and Giant outlets. This ensured the collectible mugs were presented consistently across different store formats.
This project reflects DTC World’s expertise in IP licensed merchandise execution within high-traffic retail environments. From licensed design adaptation and character compliance through to production control and delivery readiness, our role is to ensure licensed characters are translated accurately, consistently and at scale for retail activation.
Not Just Merch — Merch that Brings IP to Life
Contact DTC World today to design your next standout campaign.
