With the aim of strengthening Bia Viet's market presence in Vietnam, DTC World Vietnam team developed an exclusive line of promotional merchandise that seamlessly aligned with the brand's identity. The merchandise range featured strategically designed sports bottles, duffel bags, and trolley luggages, each personalised to reflect Bia Viet’s signature colours and logo. Our role expanded across design, sourcing, production, and logistics, ensuring a holistic service that perfectly met Bia Viet’s promotional needs.
BIA VIET large capacity sports bottles. The bottles have been customised to the BIA VIET brand colour. The consistent use of brand colours and logos ensured high visibility in diverse consumer settings.
BIA VIET duffel bags, trolley luggages. The merchandise exuded premium quality, becoming a tangible extension of the Bia Viet brand, enhancing its perception.
Stronger Brand Identity: Each item was a vibrant ambassador of the Bia Viet brand, reinforcing its identity and ethos in a competitive market.
Versatility in Marketing: The range of items catered to various consumer needs and occasions, enhancing Bia Viet's versatility in brand marketing strategies.
Sales and Consumption Boost: These appealing, high-quality promotional items played a pivotal role in increasing both sales and product consumption.
Design, Sourcing, Production and Logistics
Through the strategic partnership with Bia Viet (one of the brands under Heineken Vietnam), DTC World has exemplified how customised promotional merchandise can serve as powerful tools for brand reinforcement, market engagement, and sales amplification. Tailored to meet the specific needs and aesthetic of Bia Viet, the merchandise not only symbolized the brand's ethos but also contributed significantly to its marketing objectives.
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