For FSM Invest Expo 2026 in Singapore, a series of event merchandise was developed to support attendee engagement during the event.
DTC World supported the campaign by producing a collection of custom plush characters, matching foldable tote bags and custom packaging boxes, designed as a coordinated merchandise set for the event.
Event visual featuring the custom plush character concept used for FSM Invest Expo 2026. images: fsmglobal_sg
The merchandise collection was developed as a five-character series, each paired with matching bag and packaging elements to form a complete event merchandise set.
Custom Plush Character Collection
Five custom plush characters were created, each representing a distinct investor archetype. The series was designed to function as collectible merchandise for the event.
Five custom plush characters developed to represent different investor archetypes.
Spicy Crabby plush keychain from the FSMOne event merchandise collection.
Matching Foldable Tote Bags
Each plush character was paired with a matching foldable tote bag, designed as a complementary merchandise item. The tote bags featured corresponding character designs, allowing the plush and bag to function as a coordinated merchandise set.
The plush and tote bag sets were presented in custom-designed packaging boxes, developed to hold the merchandise as a complete set.
Event merchandise can play a role in shaping how audiences interact with a campaign.
For FSM Invest Expo 2026, the use of character-based merchandise introduced a relatable layer to the event, turning investor concepts into tangible items that attendees could engage with.
By producing the custom plush characters and matching tote bags, DTC World supported the delivery of the event merchandise collection.
Not Just Merch – Merch That Brings Ideas to Life.
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