The introduction of the Hitachi ZAXIS-7G machinery was commemorated with an array of promotional merchandise, creatively customised to enhance the brand’s visibility. These items played a pivotal role in a fundraising effort during the Quarry Day event on February 15, 2024, in Khao Yai, Thailand, among other notable events.
The merchandise, each adorned with the Hitachi ZAXIS-7G branding, was not just memorabilia but a symbol of innovation and quality, reflecting the essence of the Hitachi brand. These items were specifically designed to foster a lasting connection between the brand and its audience, elevating the promotional strategy beyond mere visibility.
CSR booth set-up at the Quarry Day event at Khao Yai, Thailand, (image source: Hitachi)
The Quarry Day event was a resounding success, with donations significantly funded through the sale of the promotional merchandise that include customised golf balls, caps and foldable umbrellas. This achievement underscores the effectiveness of strategically aligned promotional merchandise in enhancing brand engagement and supporting corporate social responsibility efforts.
Brand Ambassadorship: Each item of merchandise acted as a core representative of Hitachi, successfully encapsulating and conveying the brand's message and core values to various stakeholders.
Extended Regional Influence: Leveraging our expansive capabilities across the Asia Pacific, including key markets like Singapore and Thailand, we ensured that Hitachi's brand resonated effectively, incorporating local market insights and preferences.
Enhanced Engagement and Loyalty: Our meticulously designed promotional items transitioned beyond traditional merchandise to become pivotal engagement tools, significantly boosting customer loyalty and promoting brand advocacy.
Design & Conceptualisation, Sourcing, Production, Logistics, Regional Fulfilment
Through this showcase project, DTC World reaffirms its commitment to delivering premium, custom promotional merchandise that not only meets but exceeds client expectations, driving tangible results and enhancing brand reputations across diverse markets.
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