Kenangan Coffee launched Capybara-led campaigns across Singapore and Malaysia to drive in-store engagement. The blind box campaigns were designed to create collectability, turning everyday coffee purchases into interactive moments through character-led merchandise.
DTC World was engaged to develop and deliver custom promotional merchandise that could be deployed consistently across both markets.
Capybara Cup Sleeves
Custom Capybara cup sleeves were developed as the primary promotional touchpoint for the Capybara campaigns in Malaysia and Singapore. The sleeves featured character-led designs aligned with Kenangan Coffee’s campaign visuals and social content direction.
Capybara cup sleeve series created for Kenangan Coffee, highlighting multiple character designs used in the campaign. Image credit: Kenangan Coffee Malaysia
Fulfilment in Singapore & Malaysia
DTC World coordinated sourcing, production and regional fulfilment for both Malaysia and Singapore markets, ensuring consistent quality and timely delivery.
Through controlled production planning and coordinated fulfilment, the cup sleeves were delivered ready for campaign use in both countries.
credit: Kenangan Coffee
This project reflects DTC World’s strength in executing regional promotional merchandise programmes for brands operating across multiple markets. From design translation and production control through to regional fulfilment coordination, our focus is on helping brands activate campaigns smoothly and consistently at retail level.
Not Just Merch – Merch that Drives Real Engagement
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