DTC World partnered with Kenangan Coffee to produce promotional merchandise in its Kenangan Coffee Hello Kitty merchandise collection launched in Malaysia.
The campaign featured a collectible holographic finishing merchandise lineup designed to support customer engagement and in-store participation across Kenangan Coffee outlets.
image: Kenangan Coffee MY
The merchandise was developed not simply as branded giveaways, but as campaign-driven merchandise designed to encourage participation, repeat visits, merchandise redemption and stronger customer interaction within the retail environment.
The Kenangan Coffee Hello Kitty collection combined licensed character merchandise with collectible drinkware and lifestyle formats suited for F&B campaigns.
Hello Kitty Heart Charm & Collectibles
Hello Kitty Handy Sip Tumbler
Hello Kitty Snug Mug
Hello Kitty Studded Straw Tumbler
DTC World handled the merchandise design adaptation and production execution for four items, translating the campaign’s Hello Kitty artwork into retail-ready merchandise formats suitable for everyday usage and customer collectability.
For café and beverage campaigns, licensed merchandise often works best when the products become part of customers’ everyday lifestyle and social experiences.
The Kenangan Coffee Hello Kitty merchandise came in functional formats that customers could carry, display, use and share naturally across social media and daily routines.
DTC World develops custom promotional merchandise, IP licensed merchandise collections, and creative merchandising programmes for retail campaigns across APAC.
From merchandise design adaptation and production management to fulfilment coordination and campaign merchandise execution, DTC World supports brands in turning licensed IP collaborations into scalable retail-ready merchandise programmes.
Not Just Merch — Merch That Drives Engagement.
Contact DTC World today to design your next standout campaign.
