For Lunar New Year in Singapore, Knorr launched a supermarket gift with purchase promotion where shoppers who made a minimum expenditure on Knorr products received a complimentary Capybara Pen Cai Pot.
In-store promotion visuals from Knorr’s CNY 2026 gift with purchase campaign at participating supermarkets in Singapore.
DTC World was engaged to conceptualise, design and produce customised festive merchandise that integrated Knorr brand elements, original Capybara character artwork and auspicious Chinese New Year motifs into a cohesive and culturally relevant product.
Capybara Pen Cai Pots
Two Capybara-themed Pen Cai Pot designs were created, each featuring different colour treatments and character scenes developed exclusively for Knorr’s Lunar New Year campaign.
The creative motifs were designed from scratch by DTC World’s team, combining:
Knorr brand elements
Original Capybara character illustrations
Festive Chinese New Year symbols and auspicious cues
Custom packaging boxes were also developed to ensure festive presentation and smooth supermarket distribution.
Custom packaging boxes developed to support festive presentation and supermarket distribution.
This project reflects DTC World’s capability in delivering customised gift with purchase merchandise that integrates brand identity, character design and festive storytelling for FMCG retail campaigns. From creative motif development through to production and packaging control, our focus is on helping brands execute promotions that are both operationally reliable and emotionally engaging.
Not Just Merch – Merch that Brings Brands to the Festive Table
Contact DTC World today to design your next standout campaign.
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