Lee Kum Kee was looking for a fresh way to increase customer engagement and repeat purchases in a competitive retail landscape. To solve this, we developed a gift with purchase (GWP) campaign that leveraged the blind box trend—creating excitement, encouraging collectibility, and appealing to families and young adults. The objective was to strengthen brand loyalty while driving incremental sales through playful, premium merchandise.
DTC World developed a complete GWP solution, tailored to Lee Kum Kee’s brand story and consumer appeal.
3D Custom Panda Magnets: Designed in four fun and expressive styles, each magnet highlighted the brand’s panda mascot with a collectible twist.
Blind Box Packaging: Each magnet was packed in a mystery blind box, creating an element of surprise that encouraged repeat purchases and collection completion.
Fully Branded Execution: From concept sketches to production, each detail reflected Lee Kum Kee’s premium, playful identity—suitable for both children and adults.
@leekumkeesg - Blind box Panda 3D Magnet
This project showcases how DTC World blends cultural storytelling, functional product design, and production expertise to create memorable merchandise that drives brand engagement.
The campaign’s success lay in combining cultural relevance, collectibility, and emotional connection.
@leekumkeesg - Blind box Panda 3D Magnet
Increased Basket Size: Fans were motivated to buy more to collect the full panda set.
Strong Social Sharing: Consumers eagerly shared their blind box reveals on social media, amplifying organic brand reach.
High Redemption Rate: The blind box excitement boosted footfall and engagement in participating outlets.
At DTC World, we specialise in turning branded mascots and product stories into collectible merchandise that consumers love. From ideation to sourcing and delivery, we offer end-to-end premium campaign support tailored to your brand goals. Whether it’s a simple 2D keychain or a 3D collectible magnet, we bring your promotional vision to life—on time, on budget, and on trend.
Looking for creative gift with purchase ideas that drive results?
Contact DTC World today to develop memorable, trend-driven merchandise that delivers both brand awareness and sales impact.
