Li-Ning Malaysia aimed to turn its 2025 Lunar New Year campaign into a powerful loyalty driver — rewarding engaged customers with an exclusive, high-value gift redeemable via the brand’s app, motivating repeat purchases, and deepening emotional ties by blending sporting heritage with festive Chinese New Year traditions.
DTC World crafted an exclusive premium gift set that merged Chinese New Year traditions with Li-Ning’s athletic identity, ensuring each item carried both functional and emotional value:
Keepsake Gift Box: A bold red hardcase box with a magnetic closure, custom foam slots, and a luxurious unboxing experience.
Gold Foil Notebook & Pen: A spiral-bound notebook embossed with court graphics, paired with a matching red-and-gold pen that symbolizes a fresh start for the New Year.
Gold Enamel Pin Badges: A set of three collectible pin badges featuring themes like badminton, basketball, and traditional Chinese motifs, perfect for accessorizing or as charms for the CNY season.
Red Packet Holder: A Li-Ning branded holder to store festive red packets, elegantly designed with seasonal motifs in premium card stock.
With DTC World’s expertise in premium gift design, cultural adaptation, and collectible merchandising, Li-Ning delivered a reward that truly motivated engagement. The limited-edition nature of the set amplified its perceived value, prompting customers to make repeat purchases to reach the 2,288-point redemption threshold. By aligning the gift’s design with both the festive season and Li-Ning’s sporty brand identity, the campaign strengthened loyalty, drove app interaction, and kept the brand top-of-mind well beyond the holiday period.
Credit: Li-Ning Malaysia (www.lining.my)
At DTC World, we go beyond sourcing products — we create purpose-driven merchandise that connects emotionally with consumers and strengthens brand loyalty. Our expertise in design, cultural adaptation, premium material sourcing, and full regional fulfilment ensures brands like Li-Ning can deliver rewards that stand out and perform.
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