Timed to ride the buzz of Disney’s new Stitch live-action movie, Colgate Vietnam launched a character-driven GWP campaign across convenience store chains to delight fans and drive sales. The challenge was clear: how to stand out in a crowded CVS (convenience store) channel and offer a collectible that shoppers would truly value. The campaign aimed to drive stronger brand engagement, increase in-store conversions, and create joyful brand moments tied to family-friendly licensed character merchandise.
Source: MINISTOP Vietnam
DTC World Vietnam provided full-service licensed IP merchandise execution — from creative concept to production and fulfillment.
Licensed Disney Stitch Cushion: A premium, soft-touch cushion featuring Stitch’s lovable design — perfect for hugging, displaying, or gifting.
Exclusive Character Artwork: Designed to stay true to Disney’s IP, while incorporating visual cues that enhanced collectability.
Channel-Ready Packaging: Optimized for CVS channels to ensure visual impact at point-of-sale.
By tying in with a globally beloved character and an upcoming film, the campaign achieved both emotional pull and sales momentum.
Virality on Social Media: Fans posted unboxing and redemption stories across Instagram, TikTok, and Facebook — organically amplifying the campaign reach.
Retail Buzz: GS25 and MINISTOP both featured the campaign prominently, adding further excitement through in-store visibility and community hype.
Source: GS25 VietNam
When clients already have strong creative assets, we bring them to life. From sourcing to production and last-mile client delivery, we make sure the custom merchandise meets expectations—on time and on brand.
Not Just Merch – Merch That Moves hearts, clicks, and carts.
