For Chinese New Year 2026, Nissin Foods launched seasonal retail bundles across supermarkets and e-commerce platforms in Singapore and Malaysia.
DTC World was engaged to design and produce custom festive campaign merchandise that complemented the brand’s CNY messaging.
Chu Qian Yi Ding Chinese New Year 2026 retail promotion featuring a foldable bag and red packets as gift-with-purchase items. credit: Nissin Foods Singapore
Cup Noodles Chinese New Year 2026 “CNY Huat Pack” promotion with poker cards offered as a gift-with-purchase premium. credit: Nissin Foods Singapore
Limited-Edition Red Packets (Ang Bao)
Designed exclusively for the CNY campaign, the red packets incorporated Nissin Foods Chu Qian Yi Ding’s brand elements with Chinese New Year motifs. Produced as part of retail bundle promotions, the designs balanced festive relevance with strong brand visibility,
credit: Nissin Foods Malaysia
Festive CNY Foldable Bags
Lightweight and compact, the foldable bags were designed for everyday use during the CNY period. The festive graphics reinforced the brand’s seasonal campaign presence.
CNY Poker Cards – Gift-With-Purchase Merchandise (Singapore)
Custom poker cards were developed as a playful festive premium, included with Cup Noodles CNY Huat Pack 2026 in Singapore. The cards extended brand presence beyond the point of purchase into shared, social moments.
This project reflects DTC World’s approach to festive campaign merchandise and gift-with-purchase execution for FMCG and retail brands – combining creative design, practical formats and scalable production to support seasonal campaigns.
By managing design, sourcing and fulfilment as an integrated process, DTC World helps brands reduce operational complexity while delivering merchandise that adds genuine value to retail promotions.
Not Just Merch – Merch that brings festive campaigns into everyday moments.
Contact DTC World today to design your next standout campaign.
