Nutifood Vietnam sought to strengthen emotional connections with families and reward brand loyalty in a meaningful, practical way. Through the Growplus+ Loyalty Program, customers collected points from product purchases to redeem exclusive merchandise.
The goal: create a product that’s not just fun, but aligned with Nutifood’s mission of nurturing children’s growth and well-being, while also boosting repeat purchases and brand stickiness.
DTC World Vietnam team brought this idea to life through custom-designed tumblers that combined durability, child-friendly usability, and character appeal, all while meeting production timelines and quality standards.
Credit: Nutifood Vietnam
The Growplus+ tumblers were a hit with both parents and children—making it one of the popular redeemed items in the program. Its emotional appeal, usability, and design turned it into more than a gift. It became a brand touchpoint in daily life.
DTC World Vietnam’s role extended far beyond product sourcing. From conceptualisation, sourcing to delivery, we helped Nutifood craft a merchandise solution that supports marketing objectives, delights families, and drives customer action.
With DTC World, Nutifood delivered not just merch, but a branded experience that rewarded loyalty and built lasting emotional impact.
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