Brand: Nobo Coconut Milk
Overview:
To support the regional growth of its barista-grade coconut milk, Nobo engaged DTC World to design, produce, and roll out a cohesive suite of custom POSM displays across key Asian markets.
This project focused on elevating Nobo’s brand presence at the point of sale, ensuring consistency in visual identity while adapting to the retail landscape in each market.
What We Delivered
From illuminated counter displays to tent cards and wobblers. DTC World delivered a comprehensive suite of brand-aligned materials.
To drive consumer attention at key retail touchpoints, we developed a suite of POSM including:
Durable, upright signage for countertop branding with a clean, premium look.
Compact displays and motion-driven shelf wobblers that capture attention and reinforce Nobo’s product messaging.
All POSM elements followed Nobo’s brand guidelines, ensuring consistent colour schemes, fonts, and design elements while maintaining adaptability for local use.
The Results:
✅ Achieved strong brand visibility and recall across the Asian markets
✅ Ensured consistent brand presentation with custom trade visibility items
✅ Supported timely market rollouts through DTC World’s regional fulfilment network
✅ Elevated retail presence with eye-catching, functional display materials
Conclusion:
From concept and production to multi-country rollout, DTC World helped Nobo bring its brand to life at retail level with custom POSM solutions tailored for diverse Asian markets. Our expertise in designing and fulfilling trade visibility merchandise at scale ensured a consistent, impactful presence—helping Nobo stand out where it matters most: at the point of sale.
