Promex Malaysia set out to boost sales and engage their young audience with a compelling gift-with-purchase campaign. By offering a fun, high-quality kids’ stationery set that aligned with their target market’s interests, the brand aimed to spark excitement, drive consumer engagement, and strengthen brand loyalty in a competitive FMCG landscape.
To support Promex’s goal of engaging young families, DTC World supplied a series of three exclusive kids’ stationery sets designed to delight both children and parents. Each set featured vibrant, playful designs that reflected the brand’s family-oriented identity, while offering practical value for everyday use.
From concept to production, we ensured every detail aligned with Promex’s campaign goals — from selecting kid-friendly colours and materials to curating a mix of essential stationery items like glue sticks, sticker sets, erasers, sharpeners, rulers, and pencils. The result was a ready-to-redeem GWP that felt both thoughtful and high-quality, helping Promex leave a lasting impression at the point of purchase.
The Promex GWP campaign delivered strong marketing results by aligning perfectly with its audience’s interests. By offering a practical yet delightful stationery set, the promotion tapped into the everyday needs of families while creating an emotional connection with children — turning a routine purchase into a moment of joy.
The campaign succeeded by offering a functional stationery set that met real needs — a practical reward parents valued for their children. This relevance drove strong redemption, while social media buzz and word-of-mouth helped boost Promex’s visibility and brand connection.
DTC World created fully customised merchandise for Promex’s gift-with-purchase campaign, tailoring every detail to the brand’s look and goals. We handled everything — from design and sourcing to packaging and delivery — ensuring a fuss-free, ready-to-use solution that engaged families and boosted sales.
Not Just Merch — We Make It Move.
Looking to create merchandise that’s purposeful, beautiful, and impactful?
If you’re looking to create a custom GWP that elevates your brand and engages your customers, DTC World is here to help. From design to fulfillment, we bring your ideas to life with seamless execution.
