Red Bull wanted to activate its Red Bull Hoopfest 2025 campaign with an in-store experience that went beyond typical purchase promotions. The objective:
Drive sales of Red Bull 6-pack multipacks.
Engage consumers through a fun, high-energy activity aligned with Red Bull’s sporty brand DNA.
Boost social buzz and visibility through a shareable, interactive moment.
To qualify for the game, customers purchased select multipacks — making it both a Gift With Purchase and an Experiential Activation. The challenge: keep the energy authentic while rewarding fans with premiums they would proudly keep and share.
DTC World brought Red Bull’s brand energy to life through a curated set of branded promotional merchandise, designed to reward effort and create excitement.
Each premium corresponded to a game score on the basketball reaction machine — encouraging consumers to play harder for the rewards.
DTC World produced dynamic Red Bull premiums — from a custom collectible keychain to a laptop backpack — designed to excite, reward, and keep the brand top of mind long after the game ended.
Every product was produced with attention to design detail, functionality, and premium finishing — hallmarks of DTC World’s end-to-end production expertise.
credit: Red Bull Singapore
By combining purchase incentive, gamification, and branded premiums, Red Bull turned a simple transaction into a memorable experience.
Boosted Sales: Purchase-to-play mechanic encouraged shoppers to buy multipacks for eligibility.
High Engagement: The basketball reaction game drew strong footfall and participation.
Social Buzz: The fun, competitive nature of the game led to organic sharing and user-generated content.
Brand Alignment: The sporty, adrenaline-driven activation perfectly captured Red Bull’s energetic brand essence.
At DTC World, we help brands transform promotional merchandise into meaningful marketing tools.
From concept and sourcing to production and fulfilment, we deliver merchandise that captures attention, strengthens brand love, and moves products off shelves.
Not Just Merch — We Make It Move.
Contact DTC World today to design your next standout campaign.
