For Royal Salute’s gifting programme, a decanter gift set was developed as part of a premium purchase campaign.
In luxury spirits campaigns, merchandise is often used to extend the brand experience beyond the product itself. DTC World supported the campaign by producing a customised decanter gift set, combining bespoke packaging with branded glassware.
Custom decanter and glassware set presented within a structured gift box.
Custom Decanter & Glassware Set
At the core of the set is a custom decanter paired with matching glassware.
Custom Premium Gift Box
The set is housed within a custom-designed rigid gift box, developed to align with the premium positioning of the brand.
Customised glassware designed to complement the overall gift set presentation.
Custom gift box designed for premium gifting presentation.
DTC World coordinated both glassware customisation and premium packaging production, ensuring consistency across materials and finishing.
This ensured the final product functioned as a premium gift with purchase aligned with brand positioning.
image: Pernod Ricard Official Store
Premium gifting requires careful attention to product quality, perceived value and brand alignment.
For the Royal Salute decanter gift set, the combination of customised glassware and structured packaging created a cohesive presentation that reflects the brand’s premium positioning.
Not Just Merch – Merch That Elevates Every Gift.
Contact DTC World today to design your next standout campaign.
