Spritzer introduced the Siliqa Squad plush series as part of a character merchandise campaign featuring fitness-inspired designs.
DTC World team in Malaysia supported the campaign by producing the custom plush merchandise, translating the original character artwork into soft plush figures while maintaining the design proportions, colours and expressions defined in the character concept.
The result was a collectible plush series that brought the Siliqa Squad characters into a tangible format suitable for brand merchandise and campaign engagement.
credit: Spritzer
The campaign featured a series of four Siliqa Squad plush characters, each produced as a soft plush toy designed for collectability.
Character plush representing silica’s association with skin glow.
Character plush representing silica’s association with joint flexibility.
Character plush representing silica’s association with bone strength.
Character plush representing silica’s association with healthy hair.
For the Spritzer campaign, the Siliqa Squad plush series brought the character concept into a tangible collectible format suitable for brand activations.
By coordinating the development and production of the plush characters, DTC World Malaysia supported the campaign’s gift-with-purchase merchandise execution.
Not Just Merch – Merch That Brings Characters to Life.
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