For Chinese New Year 2026, Tiger Beer introduced a retail engagement campaign built around collectability and repeat participation across 7-Eleven Singapore outlets.
DTC World was engaged to translate the campaign concept into production-ready collectible merchandise, ensuring each item met both brand expectations and retail-scale execution requirements.
Blind box collectible promotion for Tiger Beer’s Chinese New Year 2026 retail campaign at selected 7-Eleven outlets in Singapore. credits: Drinkies Singapore / 7-Eleven
Lighted Keychain Blind Boxes
Four uniquely designed Tiger Beer lighted keychains were developed as blind box collectibles, each featuring distinct visual treatments aligned with the brand’s Chinese New Year theme.
Lighted keychain blind box collectibles developed for Tiger Beer’s CNY 2026 retail engagement campaign.
Blind box keychain collectibles designed for everyday use, extending brand presence beyond the point of purchase.
Travel-Sized Mahjong Set
A custom Tiger Beer travel-sized mahjong set was produced as the completion reward for shoppers who collected the full keychain series.
Designed for portability and casual play, the mahjong set served as a premium incentive, reinforcing the value of the collection journey while remaining practical for everyday use beyond the festive period.
Travel-sized mahjong set created as the completion reward for a limited number collectors who redeemed the full blind box keychain series.
Portable mahjong set designed for casual play and easy carry, reinforcing the reward value of the collectible campaign.
This project demonstrates DTC World’s capability in designing and producing customised promotional gift-with-purchase merchandise that is visually engaging, well-crafted, and built for retail campaigns. By focusing on design quality, collectability, and production consistency, we help brands translate campaign ideas into physical merchandise that shoppers are excited to receive and keep.
Contact DTC World today to design your next standout campaign.
