To boost sales of Wall’s participating ice cream brands through a limited-edition gift with purchase promotion sold exclusively at 7-Eleven stores in Singapore. The client wanted a practical yet attractive premium item that would appeal to everyday consumers, encouraging impulse buys while remaining functional and reusable. DTC World was tasked with creating an eye-catching branded gift that could tie into Singapore’s on-the-go lifestyle and support Wall’s brand visibility.
DTC World delivered a series of custom-designed bottle bags, specially tailored to meet Wall’s branding requirements and user functionality.
These bottle holder bags with straps are designed to carry a water bottle conveniently, with an additional zip compartment for small personal items such as keys, wallet, or makeup — perfect for quick outings or errands.
3 exclusive designs that celebrate Wall’s playful brand personality
Fits standard water bottles — practical for on-the-go lifestyles
Exclusively available at 7-Eleven with purchase of participating Wall’s ice cream
Blending fun design with daily utility, the merchandise appealed to Singapore’s on-the-go shoppers. The collectible sets encouraged repeat buys, while the reusable pouch kept the Wall’s brand visible beyond the point of sale, all contributing to stronger in-store engagement and boosted sales.
Credit 7-Eleven SG
Credit 7-Eleven SG
This project demonstrates DTC World’s strength in delivering creative, on-brand merchandise that works — from ideation to execution. Our team ensured the bottle bags met quality standards, matched Wall’s playful brand aesthetic, and arrived on shelves in time to support the 7-Eleven launch.
With our expertise in gift with purchase campaigns, regional fulfilment, and licensed merchandise branding, we help clients transform promotional ideas into strategic marketing assets.
Ready to create premium POSM and promotional gifts that drive both sales and brand love?
Contact DTC World today to design your next standout campaign.
