Vinda launched a gift with purchase promotion in Singapore featuring the popular Sanrio characters My Melody and Kuromi. Character collaborations are frequently used in consumer promotions because they introduce familiarity and collectability into everyday products.
DTC World supported the campaign by producing the licensed character-themed luggage and foldable shopping bags, ensuring the merchandise met the artwork specifications and quality standards required for character-based merchandise.
Foldable shopping bags introduced as part of the Vinda x My Melody and Kuromi gift with purchase promotion. credit: Vinda
My Melody & Kuromi Luggage
The promotion included My Melody and Kuromi themed luggage, produced as licensed character merchandise for the campaign. The luggage featured official character artwork developed in accordance with Sanrio’s licensing guidelines.
credit: Lazada Singapore
My Melody & Kuromi Foldable Bags
The campaign also featured My Melody and Kuromi foldable shopping bags, produced as licensed character merchandise for the promotion.
The reusable bags were packaged in blind bag format, where customers receive one of four possible character designs at random.
Consumer promotions often combine licensed characters with practical merchandise formats to create items that customers are motivated to collect and use.
By coordinating the production of licensed merchandise while meeting the required quality and artwork standards, DTC World supported the execution of the campaign promotion.
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