The 2026 Lunar New Year campaign with Zespri Singapore invited shoppers to spend a minimum amount on Zespri kiwifruit to receive an exclusive gift-with-purchase promotional collectible.
Zespri engaged DTC World to design and produce a set of four collectible plush keychains: Kiwi Brothers in Chinese New Year themes. These custom plush keychains would be distributed in blind box format to create repeat purchase interest and extend in-market visibility across the festive period.
Seasonal retail promotion offering blind box plush collectibles with qualifying purchase. credit: Zespri Singapore
Plush Keychains – Kiwi Brothers Chinese New Year Series
The campaign centred on a series of four custom plush keychains featuring the Kiwi Brothers reimagined in festive Lunar New Year styling. The result was merchandise that translated Zespri’s seasonal storytelling into tactile, brand-aligned collectibles designed for both display and daily carry. This has reinforced the role of thoughtfully engineered promotional products in retail engagement.
The collaboration with Zespri Singapore centred on translating a festive retail concept into creative, campaign-ready merchandise within a tight seasonal timeline. From character adaptation to blind box packaging, each stage required close alignment between creative intent and production feasibility to ensure the final pieces were both visually distinctive and retail practical. DTC World managed this end-to-end process.
Not Just Merch — Merch That Makes Celebrations Collectible.
Contact DTC World today to design your next standout campaign.
