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“Is more always better?”: Are your promotional gifts what the customers truly desire? marketing gwp gift with purchase gift with purchase ideas paradox less is more presenter's paradox

We have established the impact of a successful gifting campaign towards customer loyalty and engagement; and ultimately, the

“Is more always better?”: Are your promotional gifts what the customers truly desire? marketing gwp gift with purchase gift with purchase ideas paradox less is more presenter's paradox

We have established the impact of a successful gifting campaign towards customer loyalty and engagement; and ultimately, the